Welcome to the portfolio of Jennifer Rosser
My leadership has been a game changer in creating a vibrant culture of creativity and efficiency. I've helped our marketing teams make the most of their impact, even when working with limited resources. The results speak for themselves—we've boosted our digital presence and ramped up lead generation. It's all about harnessing the power of digital channels like PPC, SEO, SMS, and email marketing to smash our sales goals. Whether we're in the B2B or B2C arena—be it manufacturing, wholesale, or retail—I'm all about driving exciting strategic initiatives that enhance brand loyalty and supercharge revenue. Plus, I love collaborating with sales teams and aligning with our overall corporate objectives, all while having a blast along the way!
Professional Expertise
Marketing Strategy
Figuring out where to jump into the market and how to come out on top is what makes my marketing truly magical. Sprinkle in some data-driven insights, and voilà—you’ve got my recipe for success that’s not just a shot in the dark. Instead, it’s like having a magic wand that measures the impact of every move, letting me tweak strategies for the ultimate win. For JB Industries, that meant a 50% increase in revenue growth during my tenure.
Campaign Management
From concept to launch 🐝, I whip up campaigns that spark excitement, boost business, and break the mold! With company goals in sight, I team up with our sales crew to make magic happen, all while keeping things on schedule and within budget. For Rogers and Hollands, that resulted in improved campaign management across 70+ locations while remaining on budget every year. Let’s create some buzz!
Team Leadership
Leading and building high-impact marketing teams is like assembling a squad of superheroes! With a recipe of a teaspoon of coaching and a dash of respect, I create an unstoppable crew that doesn’t just complete tasks—they soar beyond expectations, turning every challenge into an epic win! For Rogers and Hollands, that led to a 40% boost in revenue.
Tradeshow and Events
With over a decade of experience, I’ve mastered the art of juggling big projects and tiny details! For Tranter, that resulted in a 30% reduction in costs. For Norix, it contributed to a 50% increase in qualified leads. My project management skills encompass everything from the planning stage to the successful execution of trade shows and events. Let’s create an unforgettable experience! 🎉
Creative Problem Solving
Tackling business challenges is like solving a fun puzzle, and I’m all about finding those quirky, creative solutions! Whether it’s whipping up eye-catching campaigns that make people smile or launching promotions that spark excitement, I thrive on bringing fresh ideas to the table. My portfolio showcases some great examples. And when the clock's ticking and the budget is tight, I’m the wizard who knows how to sprinkle a little magic to get everything done. So, let’s roll up our sleeves and turn those challenges into opportunities for some serious fun!
Sales Alignment
When sales and marketing teams sync up like a great dance duo, that’s when we are in-step and winning. Imagine both teams grooving to the same beat, sharing insights about competitors and clients, and crafting catchy messages that resonate. This fun collaboration isn’t just a recipe for success; it’s the secret sauce for turning leads into loyal customers! By working together in perfect harmony, they can boost engagement, spark interest, and watch the revenue roll in. For Danfoss, that resulted in a 30% increase in product adoption. So let’s get those sales and marketing folks twirling in tandem and dance to some beautiful margin music!
Digital Marketing
My strategy is to dive into audience segmentation and craft tailored ads that perfectly match the target audience. SEO is the trusty sidekick that boosts content to the top of search engine rankings, ensuring the brand's brilliance isn’t lost in the digital shuffle. And then there’s A/B testing—like trying on outfits to see which ad makes the best impression. Together, these strategies aim to supercharge lead generation and uncover new revenue treasures, all while navigating the exciting but tricky terrain of online competition! For Rogers and Hollands, I was able to average at least 3X ROI Let's go crush our goals.
Content Marketing
Content marketing is like that super-cool friend who always has the best advice! It's all about sharing valuable and entertaining content that grabs your audience's attention and keeps them coming back for more. Forget just pushing your products; instead, serve up helpful tips, engaging stories, and fun videos that tackle real problems. For B2B, think eye-catching whitepapers and webinars that make clients feel understood. For B2C, think catchy blog posts and entertaining social media posts that help customers make awesome choices. For Rogers and Hollands, that translated into a 35% increase in engagement rates. So, let’s sprinkle some content magic and watch your brand shine! 🎉✨📈
Marketing Communications
Marketing communication channels are like the megaphones of the business world—they help brands shout their messages to the right folks. Whether it’s charming potential customers out there in the wild or keeping the crew inside on the same page, these channels cover it all. Imagine weaving together the magic of digital platforms, the charm of print media, the speedy vibe of emails, and the instant connection of text messages. It’s like throwing a party where every channel gets to mingle and shine! By creating a seamless experience that flows smoothly from one channel to the next, you not only keep your customers smiling but also make sure they feel seen and valued at every step. For Rogers and Hollands, SMS generated $800K in incremental revenue. So, let’s dive into this colorful world of communication and watch as your customer relationships bloom! 🌟✨
“I have worked closely on a daily basis with Jennifer for almost 6 years. She has been an integral part of our management team. Under her concept, direction, and management, our branding has been fully transformed from stagnant to a recognized market leader in our industry. Jennifer is extremely bright, creative, a strategic thinker, and a team player. I would strongly recommend her as an asset to any team.”
Jeff Cherif, President, JB Industries